Emotional Attachment Episodes

Marketing Professor, Dr. Aaron Ahuvia and host, Jeffrey Besecker discussed the psychology of love and how it applies to why people love 'things', with Aaron being the first to publish empirical work on the topic. They discussed how pleasure and identity are two factors that guide people to the things they love, and how love is connected to bonding in other mammals. Aaron Ahuvia suggests that loving something is finding it to be so excellent that you want to make it part of who you are. He exp...