Aaron Ahuvia

Aaron Ahuvia, Ph.D., is a Professor of Marketing and research psychologist who has been ranked 22 in the world for research impact in consumer behavior, and ranked in the top 2% of all scientists in the world across all disciplines by an independent study from Stanford University. Dr. Ahuvia is the world’s leading expert on brand love, i.e. how love works when we love brand, product, or anything else that isn’t a person; and has won numerous awards for this work.

Professor Ahuvia studied philosophy at the University of Michigan before getting a PhD in marketing from the Northwestern University’s Kellogg School of Management where he worked with the renowned Professor Philip Kotler. From there he became a professor at the University of Michigan’s Ross School of Business before becoming a Full Professor at the Collage of Business on UM’s Dearborn Campus. He also holds an appointment as a Professor at the University of Michigan Penny W. Stamps School of Art & Design.