Rohan Kale

I’m Rohan Kale, and when I was 22 I had a debt of €25,000+.

It was a struggle - but the best stories are about struggle.

And if there’s one thing the video marketing industry has taught me, it’s that you need a good story. But a lot of entrepreneurs think that means posting about how they rolled up to the club in their Ferrari the other night, or landed a six-figure deal while lounging in the pool.

I’ve worked with mentors like Vin Clancy and Timothy Marc, and let me tell you, they know a good story when they hear one.

Pro tip: good stories include conflict. And while those stories might be real to the entrepreneur, they don’t exactly speak to their audience. What’s got more conflict than real life?

So, back to the beginning…

Growing up an engineering student in India, I made some bad decisions in my 20’s and ended up gambling. I was dissatisfied with my job. Disillusioned with the way things worked. So - to distract myself - I hung out with some people I really shouldn’t have… who were obsessed with betting.

I lost a lot of money. €25,000+, to be exact.

Luckily, I had the support of incredible family and friends who never gave up on me and who helped me get back on my feet. Anyone who’s been through this kind of thing always says ‘I don’t know where I’d be without them’ - well, I know where I’d be.

On the streets. Penniless. Harbouring a possibly even more dangerous addiction…

But even though they helped me get out of debt, I didn’t come out without a scratch. Getting into so much debt when you’re still just maturing, and in so short a time (this all happened over 6-8 months) leaves you mentally and physically drained. There’s no way I was taking care of myself - I needed to heal.

What’s that saying - a change is as good as a rest?

I decided to go for one final gamble. My biggest play.

I took out an education loan and traveled 6,700km to Germany to pursue my MBA and forge a career, away from home and all my old temptations.

I worked hard - and it paid off. I won a job in Daimler’s Sales and Marketing Department, and within a short amount of time I was able to pay off all my debts - including my education loan, and the money given to me by my parents.

Not only that, I could afford the good life most entrepreneurs dream of.

But the biggest difference was that inside, I was a totally new person. I had realized that if you put your mind and your grit to a plan, live consciously and take responsibility for everything in your life, success is automatically yours (comforting, huh?).

I spent three years at Daimler before the realization crept upon me that it was time, once again, to move on. I wasn’t meant for a 9-5 desk job - it was simply a transition period.

I wanted to make a direct difference in people’s lives, by working with their businesses.

(And enjoy the freedom and flexible working hours of being an entrepreneur, of course.)

Fun fact about me: I loved cartoons. What kid doesn’t?

Before my crappy first jobs, before I got into debt - sitting watching cartoons was my favourite memory. I could go on for hours about my favourite shows.

And video was booming in every marketing sector.

I began to explore different possibilities - and it wasn’t long before I realized there was a gap in the market for professional-looking animations that could solve every problem from explaining how to use a piece of software to telling a brand’s story.

Not only that, but there were others who were wondering the same. Now, I’m lucky enough to call those awesome pros - sound designers, video editors, artists and animators - my team.

Together we help global brands across industries like software, financial services, web development, app companies, non-profits, retail and more to present their brand stories in a way that resonates with their target audience - and entertains as well as informs.

According to CISCO, consumer internet video traffic will go up to 80% by 2019, compared to 64% in 2014.

What does that tell you?

A VIDEO MARKETING STRATEGY FOR ANY BUSINESS IS A MUST FOR IT'S SURVIVAL.

Here at Rohan Kale, we want to be your trusted storytelling partners. Let us connect you with your audience in a more meaningful, provocative and entertaining way than ever - without breaking the bank.

We believe in story.

We’ve served hundreds of businesses all over the world. Animated millions of frames. Produced thousands of scripts - and we’re just getting started.

(You’re next.)